{"title":"Drop 001","description":"\u003cp\u003eThe first New Wave Lifestyle collection — elevated everyday essentials inspired by the coastal Carolinas.\u003c\/p\u003e\u003cp\u003eDesigned for slow mornings, waterfront towns, cool summer nights, and everyday life on the water and beyond.\u003c\/p\u003e","products":[{"product_id":"new-wave-core-tee-midnight-navy","title":"New Wave Essential Tee - Midnight Navy","description":"\u003cp data-start=\"320\" data-end=\"404\"\u003eThe New Wave Essential Tee is built for everyday wear—simple, elevated, and made to last.\u003c\/p\u003e\n\u003cp data-start=\"406\" data-end=\"659\"\u003eCrafted from premium 7 oz 100% cotton, this heavyweight tee delivers structure without sacrificing comfort. The deep navy base paired with the signature Carolina blue New Wave logo brings a clean coastal contrast that stands out without trying too hard.\u003c\/p\u003e\n\u003cp data-start=\"661\" data-end=\"801\"\u003eDesigned to be worn on repeat, this is the tee you reach for whether you're heading into the shop, out by the water, or anywhere in between.\u003c\/p\u003e\n\u003cp data-start=\"803\" data-end=\"854\"\u003eThis isn’t fast fashion—it’s your everyday uniform.\u003c\/p\u003e\n\u003cp data-start=\"803\" data-end=\"854\"\u003eKey Details:\u003c\/p\u003e\n\u003cul data-start=\"880\" data-end=\"1092\"\u003e\n\u003cli data-section-id=\"1o0g156\" data-start=\"880\" data-end=\"903\"\u003e100% premium cotton\u003c\/li\u003e\n\u003cli data-section-id=\"1u5t5bo\" data-start=\"904\" data-end=\"931\"\u003eHeavyweight 7 oz fabric\u003c\/li\u003e\n\u003cli data-section-id=\"ahavkm\" data-start=\"932\" data-end=\"960\"\u003eStructured, durable feel\u003c\/li\u003e\n\u003cli data-section-id=\"127zn2u\" data-start=\"961\" data-end=\"1003\"\u003eSoftens over time without losing shape\u003c\/li\u003e\n\u003cli data-section-id=\"mn9w7j\" data-start=\"1004\" data-end=\"1018\"\u003eUnisex fit\u003c\/li\u003e\n\u003cli data-section-id=\"l1otct\" data-start=\"1019\" data-end=\"1062\"\u003eCarolina blue embroidered New Wave logo\u003c\/li\u003e\n\u003cli data-section-id=\"7qxkz6\" data-start=\"1063\" data-end=\"1092\"\u003eMinimal, versatile design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFit \u0026amp; Feel:\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003cul data-start=\"1117\" data-end=\"1285\"\u003e\n\u003cli data-section-id=\"13f85md\" data-start=\"1117\" data-end=\"1153\"\u003eRelaxed, slightly structured fit\u003c\/li\u003e\n\u003cli data-section-id=\"aw7n13\" data-start=\"1154\" data-end=\"1201\"\u003eNot too oversized, not too slim—right in the middle\u003c\/li\u003e\n\u003cli data-section-id=\"b8y9br\" data-start=\"1202\" data-end=\"1259\"\u003eHolds its shape (doesn’t cling like lightweight tees)\u003c\/li\u003e\n\u003cli data-section-id=\"dk9m52\" data-start=\"1260\" data-end=\"1285\"\u003eIdeal for everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Perfect Pair For:\u003c\/p\u003e\n\u003cul data-start=\"1363\" data-end=\"1431\"\u003e\n\u003cli data-section-id=\"6a5ln5\" data-start=\"1363\" data-end=\"1378\"\u003eSandbar shorts\u003c\/li\u003e\n\u003cli data-section-id=\"1lign74\" data-start=\"1379\" data-end=\"1402\"\u003eCarolina blue shorts\u003c\/li\u003e\n\u003cli data-section-id=\"6v8wy6\" data-start=\"1403\" data-end=\"1431\"\u003eNew Wave classic caps\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBuilt for the ones who\u003cem\u003e move different\u003c\/em\u003e. Welcome to New Wave.\u003c\/p\u003e","brand":"New Wave Lifestyle ","offers":[{"title":"S","offer_id":52339095404855,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52339095437623,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":52339095470391,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52339095503159,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":52339095535927,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/3366\/3287\/files\/57FE36E0-36CE-4388-B235-43C0B7294A3E.jpg?v=1780598802"},{"product_id":"new-wave-essential-tee-sand","title":"New Wave Essential Tee - Sand","description":"\u003cp\u003eSun-washed tone. Everyday Essential.\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003cp data-end=\"444\" data-start=\"382\"\u003eThe New Wave Essential Tee in Sand is the definition of effortless.\u003c\/p\u003e\n\u003cp data-end=\"682\" data-start=\"446\"\u003eInspired by coastal tones and sun-faded textures, this piece brings a clean, elevated feel to everyday wear. The soft sand color paired with the Carolina blue New Wave logo creates a natural contrast that feels both relaxed and refined.\u003c\/p\u003e\n\u003cp data-end=\"875\" data-start=\"684\"\u003eMade from heavyweight 7 oz 100% cotton, this tee delivers structure, durability, and all-day comfort. It’s built to hold its shape, wear in over time, and become a staple you reach for daily.\u003c\/p\u003e\n\u003cp data-end=\"924\" data-start=\"877\"\u003eFrom the beach to the city, this is your go-to.\u003c\/p\u003e\n\u003cp\u003eKey Details:\u003c\/p\u003e\n\u003cul data-end=\"1145\" data-start=\"950\"\u003e\n\u003cli data-end=\"973\" data-start=\"950\" data-section-id=\"1o0g156\"\u003e100% premium cotton\u003c\/li\u003e\n\u003cli data-end=\"1001\" data-start=\"974\" data-section-id=\"1u5t5bo\"\u003eHeavyweight 7 oz fabric\u003c\/li\u003e\n\u003cli data-end=\"1035\" data-start=\"1002\" data-section-id=\"6roh5e\"\u003eStructured, long-lasting feel\u003c\/li\u003e\n\u003cli data-end=\"1057\" data-start=\"1036\" data-section-id=\"hlb8sd\"\u003eSoftens with wear\u003c\/li\u003e\n\u003cli data-end=\"1072\" data-start=\"1058\" data-section-id=\"mn9w7j\"\u003eUnisex fit\u003c\/li\u003e\n\u003cli data-end=\"1116\" data-start=\"1073\" data-section-id=\"l1otct\"\u003eCarolina blue embroidered New Wave logo\u003c\/li\u003e\n\u003cli data-end=\"1145\" data-start=\"1117\" data-section-id=\"wjgmqw\"\u003eCoastal neutral colorway\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFit \u0026amp; Feel:\u003c\/p\u003e\n\u003cul data-end=\"1285\" data-start=\"1117\"\u003e\n\u003cli data-end=\"1153\" data-start=\"1117\" data-section-id=\"13f85md\"\u003eRelaxed, slightly structured fit\u003c\/li\u003e\n\u003cli data-end=\"1201\" data-start=\"1154\" data-section-id=\"aw7n13\"\u003eNot too oversized, not too slim—right in the middle\u003c\/li\u003e\n\u003cli data-end=\"1259\" data-start=\"1202\" data-section-id=\"b8y9br\"\u003eHolds its shape (doesn’t cling like lightweight tees)\u003c\/li\u003e\n\u003cli data-end=\"1285\" data-start=\"1260\" data-section-id=\"dk9m52\"\u003eIdeal for everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Perfect Pair For:\u003c\/p\u003e\n\u003cul data-end=\"1430\" data-start=\"1350\"\u003e\n\u003cli data-end=\"1373\" data-start=\"1350\" data-section-id=\"1lign74\"\u003eCarolina blue shorts\u003c\/li\u003e\n\u003cli data-end=\"1412\" data-start=\"1374\" data-section-id=\"1my2lcl\"\u003eSandbar shorts (for a monochrome set)\u003c\/li\u003e\n\u003cli data-end=\"1430\" data-start=\"1413\" data-section-id=\"jblm67\"\u003eNew Wave classic caps\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBuilt for the ones who \u003cem\u003emove different\u003c\/em\u003e. Welcome to New Wave.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"New Wave Lifestyle ","offers":[{"title":"S","offer_id":52339110117687,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52339110150455,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":52339110183223,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52339110215991,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":52339110248759,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/3366\/3287\/files\/C30C0D28-DE2E-4545-B4E1-6D08A04485A0.jpg?v=1780597722"},{"product_id":"new-wave-essential-short-carolina-blue","title":"New Wave Essential Short - Carolina Blue","description":"\u003cp data-start=\"430\" data-end=\"523\"\u003eThe New Wave Essential Short in Carolina Blue is built for comfort you don’t want to take off.\u003c\/p\u003e\n\u003cp data-start=\"525\" data-end=\"764\"\u003eMade from 100% ring-spun cotton, these shorts deliver a soft, broken-in feel from day one with the durability to hold up over time. The relaxed fit and breathable fabric make them perfect for everything—from slow mornings to long days out.\u003c\/p\u003e\n\u003cp data-start=\"766\" data-end=\"885\"\u003eFinished with a clean white New Wave logo and adjustable drawstring waist, these are the shorts you’ll reach for daily.\u003c\/p\u003e\n\u003cp data-start=\"887\" data-end=\"917\"\u003eEasy to wear. Hard to replace.\u003c\/p\u003e\n\u003cp data-start=\"887\" data-end=\"917\"\u003eKey Details:\u003c\/p\u003e\n\u003cul data-start=\"943\" data-end=\"1175\"\u003e\n\u003cli data-section-id=\"1uv73iu\" data-start=\"943\" data-end=\"968\"\u003e100% ring-spun cotton\u003c\/li\u003e\n\u003cli data-section-id=\"eensrs\" data-start=\"969\" data-end=\"997\"\u003eUltra-soft, premium feel\u003c\/li\u003e\n\u003cli data-section-id=\"10slvg5\" data-start=\"998\" data-end=\"1033\"\u003eRelaxed fit for all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"13n9y9o\" data-start=\"1034\" data-end=\"1082\"\u003eElastic waistband with adjustable drawstring\u003c\/li\u003e\n\u003cli data-section-id=\"txim6k\" data-start=\"1083\" data-end=\"1113\"\u003eWhite New Wave logo detail\u003c\/li\u003e\n\u003cli data-section-id=\"1njcry7\" data-start=\"1114\" data-end=\"1144\"\u003eBreathable and lightweight\u003c\/li\u003e\n\u003cli data-section-id=\"tc3hcw\" data-start=\"1145\" data-end=\"1175\"\u003eDesigned for everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"887\" data-end=\"917\"\u003eFit \u0026amp; Feel:\u003c\/p\u003e\n\u003cul data-start=\"1200\" data-end=\"1329\"\u003e\n\u003cli data-section-id=\"1ij3eb6\" data-start=\"1200\" data-end=\"1221\"\u003eRelaxed, easy fit\u003c\/li\u003e\n\u003cli data-section-id=\"5n29gv\" data-start=\"1222\" data-end=\"1256\"\u003eSlightly above-the-knee length\u003c\/li\u003e\n\u003cli data-section-id=\"7nmnqq\" data-start=\"1257\" data-end=\"1285\"\u003eSoft from the first wear\u003c\/li\u003e\n\u003cli data-section-id=\"16wyh0q\" data-start=\"1286\" data-end=\"1329\"\u003eMoves with you (not stiff or restrictive)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"887\" data-end=\"917\"\u003eMake this your go-to summer short.\u003c\/p\u003e\n\u003cp data-start=\"887\" data-end=\"917\"\u003eBuilt for the ones who \u003cem\u003emove different\u003c\/em\u003e. Welcome to New Wave. \u003c\/p\u003e","brand":"New Wave Lifestyle ","offers":[{"title":"S","offer_id":52339166740791,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52339166773559,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":52339166806327,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52339166839095,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":52339166871863,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/3366\/3287\/files\/69D94E73-2F6B-4945-8909-738A5DD52AAA.jpg?v=1780598732"},{"product_id":"new-wave-essential-short-sandbar","title":"New Wave Essential Short - Sandbar","description":"\u003cp data-start=\"384\" data-end=\"479\"\u003eThe New Wave Essential Short in Sand delivers a clean, effortless look built for everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"481\" data-end=\"722\"\u003eCrafted from 100% ring-spun cotton, these shorts offer an ultra-soft feel with a relaxed fit that moves with you. The neutral sand tone paired with the navy New Wave logo creates a subtle contrast that keeps things minimal, but never boring.\u003c\/p\u003e\n\u003cp data-start=\"724\" data-end=\"832\"\u003eDesigned for versatility, these shorts can be worn as a full set or styled with any piece in the collection.\u003c\/p\u003e\n\u003cp data-start=\"834\" data-end=\"865\"\u003eSimple. Comfortable. Essential.\u003c\/p\u003e\n\u003cp data-start=\"834\" data-end=\"865\"\u003eKey Details:\u003c\/p\u003e\n\u003cul data-start=\"891\" data-end=\"1096\"\u003e\n\u003cli data-section-id=\"1uv73iu\" data-start=\"891\" data-end=\"916\"\u003e100% ring-spun cotton\u003c\/li\u003e\n\u003cli data-section-id=\"eensrs\" data-start=\"917\" data-end=\"945\"\u003eUltra-soft, premium feel\u003c\/li\u003e\n\u003cli data-section-id=\"elst9s\" data-start=\"946\" data-end=\"961\"\u003eRelaxed fit\u003c\/li\u003e\n\u003cli data-section-id=\"13n9y9o\" data-start=\"962\" data-end=\"1010\"\u003eElastic waistband with adjustable drawstring\u003c\/li\u003e\n\u003cli data-section-id=\"10jzcuj\" data-start=\"1011\" data-end=\"1040\"\u003eNavy New Wave logo detail\u003c\/li\u003e\n\u003cli data-section-id=\"1njcry7\" data-start=\"1041\" data-end=\"1071\"\u003eBreathable and lightweight\u003c\/li\u003e\n\u003cli data-section-id=\"1n4toc7\" data-start=\"1072\" data-end=\"1096\"\u003eEveryday wear staple\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"834\" data-end=\"865\"\u003eFit \u0026amp; Feel:\u003c\/p\u003e\n\u003cul data-start=\"1121\" data-end=\"1235\"\u003e\n\u003cli data-section-id=\"1ij3eb6\" data-start=\"1121\" data-end=\"1142\"\u003eRelaxed, easy fit\u003c\/li\u003e\n\u003cli data-section-id=\"5n29gv\" data-start=\"1143\" data-end=\"1177\"\u003eSlightly above-the-knee length\u003c\/li\u003e\n\u003cli data-section-id=\"1caa3gr\" data-start=\"1178\" data-end=\"1202\"\u003eSoft from first wear\u003c\/li\u003e\n\u003cli data-section-id=\"16m4nwe\" data-start=\"1203\" data-end=\"1235\"\u003eDesigned for all-day comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"834\" data-end=\"865\"\u003eThe most versatile short in your wardrobe.\u003c\/p\u003e\n\u003cp data-start=\"834\" data-end=\"865\"\u003eBuilt for the ones who \u003cem\u003emove different. \u003c\/em\u003eWelcome to New Wave.\u003c\/p\u003e","brand":"New Wave Lifestyle","offers":[{"title":"S","offer_id":52339156091191,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52339156123959,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":52339156156727,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52339156189495,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":52339156222263,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/3366\/3287\/files\/FullSizeRender_650d1337-9bd6-4982-a5ef-1dc7e291fad9.jpg?v=1780598687"},{"product_id":"new-wave-classic-cap-carolina-blue","title":"New Wave Classic Cap - Carolina Blue","description":"\u003cp data-start=\"388\" data-end=\"461\"\u003eThe New Wave Classic Cap is the finishing piece to the entire collection.\u003c\/p\u003e\n\u003cp data-start=\"463\" data-end=\"707\"\u003eDesigned with a structured fit and bold, raised “New Wave” lettering, this hat makes a statement while staying clean and wearable. The coastal blue brim paired with the neutral crown gives it a timeless, laid-back feel that works with anything.\u003c\/p\u003e\n\u003cp data-start=\"709\" data-end=\"850\"\u003eFinished with the signature wave logo on the side, this cap represents the New Wave mindset—simple, intentional, and built for everyday life.\u003c\/p\u003e\n\u003cp data-start=\"852\" data-end=\"871\"\u003eThrow it on and go.\u003c\/p\u003e\n\u003cp data-start=\"852\" data-end=\"871\"\u003eKey Details:\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003cul data-start=\"897\" data-end=\"1129\"\u003e\n\u003cli data-section-id=\"1xkdz3y\" data-start=\"897\" data-end=\"917\"\u003eStructured crown\u003c\/li\u003e\n\u003cli data-section-id=\"lokjav\" data-start=\"918\" data-end=\"969\"\u003eRaised (puffy) embroidered “New Wave” lettering\u003c\/li\u003e\n\u003cli data-section-id=\"knhr4e\" data-start=\"970\" data-end=\"1007\"\u003eSignature wave logo on side panel\u003c\/li\u003e\n\u003cli data-section-id=\"hb3wt5\" data-start=\"1008\" data-end=\"1048\"\u003eAdjustable back (one size fits most)\u003c\/li\u003e\n\u003cli data-section-id=\"1lcz36d\" data-start=\"1049\" data-end=\"1089\"\u003eCoastal blue brim with neutral crown\u003c\/li\u003e\n\u003cli data-section-id=\"erjj5c\" data-start=\"1090\" data-end=\"1129\"\u003eDurable, everyday wear construction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFit \u0026amp; Feel:\u003c\/p\u003e\n\u003cul data-start=\"1154\" data-end=\"1257\"\u003e\n\u003cli data-section-id=\"ni0vc\" data-start=\"1154\" data-end=\"1185\"\u003eStructured, mid-profile fit\u003c\/li\u003e\n\u003cli data-section-id=\"gnrdk6\" data-start=\"1186\" data-end=\"1207\"\u003eSlight curve brim\u003c\/li\u003e\n\u003cli data-section-id=\"1rg7k0t\" data-start=\"1208\" data-end=\"1236\"\u003eComfortable all-day wear\u003c\/li\u003e\n\u003cli data-section-id=\"enqew9\" data-start=\"1237\" data-end=\"1257\"\u003eHolds shape well\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePairs well with any New Wave piece.\u003c\/p\u003e\n\u003cp\u003eBuilt for the one who \u003cem\u003emove different\u003c\/em\u003e. Welcome to New Wave. \u003c\/p\u003e\n\u003cp data-start=\"852\" data-end=\"871\"\u003e \u003c\/p\u003e","brand":"New Wave Lifestyle","offers":[{"title":"Default Title","offer_id":51844917428535,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/3366\/3287\/files\/6ABFE7A5-FA7D-44AC-8290-7B1E82ED02CB.jpg?v=1780598532"},{"product_id":"new-wave-classic-cap-midnight-navy","title":"New Wave Classic Cap - Midnight Navy","description":"\u003cp data-start=\"443\" data-end=\"541\"\u003eThe New Wave Classic Cap in Midnight Navy delivers a clean, elevated look built for everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"543\" data-end=\"813\"\u003eFeaturing bold, raised “New Wave” lettering across a neutral crown and a deep navy brim, this cap creates a sharp contrast that stands out while staying versatile. Finished with the signature wave logo on the side, it’s a piece that works with anything in your rotation.\u003c\/p\u003e\n\u003cp data-start=\"815\" data-end=\"898\"\u003eFrom daily wear to nights out, this is the cap you throw on without thinking twice.\u003c\/p\u003e\n\u003cp data-start=\"900\" data-end=\"928\"\u003eSimple. Timeless. Essential.\u003c\/p\u003e\n\u003cp data-start=\"900\" data-end=\"928\"\u003eKey Details:\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003cul data-start=\"954\" data-end=\"1167\"\u003e\n\u003cli data-section-id=\"1xkdz3y\" data-start=\"954\" data-end=\"974\"\u003eStructured crown\u003c\/li\u003e\n\u003cli data-section-id=\"lokjav\" data-start=\"975\" data-end=\"1026\"\u003eRaised (puffy) embroidered “New Wave” lettering\u003c\/li\u003e\n\u003cli data-section-id=\"1yd0wyg\" data-start=\"1027\" data-end=\"1058\"\u003eSignature wave logo on side\u003c\/li\u003e\n\u003cli data-section-id=\"hb3wt5\" data-start=\"1059\" data-end=\"1099\"\u003eAdjustable back (one size fits most)\u003c\/li\u003e\n\u003cli data-section-id=\"1yy8sks\" data-start=\"1100\" data-end=\"1132\"\u003eNeutral crown with navy brim\u003c\/li\u003e\n\u003cli data-section-id=\"1khhqi9\" data-start=\"1133\" data-end=\"1167\"\u003eDurable, everyday construction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFit \u0026amp; Feel:\u003c\/p\u003e\n\u003cul data-start=\"1192\" data-end=\"1304\"\u003e\n\u003cli data-section-id=\"ni0vc\" data-start=\"1192\" data-end=\"1223\"\u003eStructured, mid-profile fit\u003c\/li\u003e\n\u003cli data-section-id=\"gnrdk6\" data-start=\"1224\" data-end=\"1245\"\u003eSlight curve brim\u003c\/li\u003e\n\u003cli data-section-id=\"16zvk92\" data-start=\"1246\" data-end=\"1278\"\u003eComfortable for all-day wear\u003c\/li\u003e\n\u003cli data-section-id=\"5f37og\" data-start=\"1279\" data-end=\"1304\"\u003eHolds shape over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePairs well with any New Wave piece.\u003c\/p\u003e\n\u003cp\u003eBuilt for the ones who \u003cem\u003emove different\u003c\/em\u003e. Welcome to New Wave.\u003c\/p\u003e\n\u003cp data-start=\"900\" data-end=\"928\"\u003e \u003c\/p\u003e","brand":"New Wave Lifestyle ","offers":[{"title":"Default Title","offer_id":51844918804791,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/3366\/3287\/files\/IMG-6209.jpg?v=1780598445"},{"product_id":"new-wave-classic-cap-smooth-butter","title":"New Wave Classic Cap - Smooth Butter","description":"\u003cp data-start=\"514\" data-end=\"588\"\u003eThe New Wave Classic Cap in Butter brings a warmer take to the collection.\u003c\/p\u003e\n\u003cp data-start=\"590\" data-end=\"820\"\u003eFeaturing a soft cream crown paired with a rich golden brim and raised “New Wave” lettering, this cap adds depth and character while staying clean and wearable. The tonal wave logo on the side finishes the look with subtle detail.\u003c\/p\u003e\n\u003cp data-start=\"822\" data-end=\"927\"\u003eDesigned to stand out without being loud, this is the piece that elevates any outfit with minimal effort.\u003c\/p\u003e\n\u003cp data-start=\"929\" data-end=\"959\"\u003eDifferent, but still New Wave.\u003c\/p\u003e\n\u003cp data-start=\"929\" data-end=\"959\"\u003eKey Details:\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003cul data-start=\"985\" data-end=\"1194\"\u003e\n\u003cli data-section-id=\"1xkdz3y\" data-start=\"985\" data-end=\"1005\"\u003eStructured crown\u003c\/li\u003e\n\u003cli data-section-id=\"lokjav\" data-start=\"1006\" data-end=\"1057\"\u003eRaised (puffy) embroidered “New Wave” lettering\u003c\/li\u003e\n\u003cli data-section-id=\"18ye1no\" data-start=\"1058\" data-end=\"1085\"\u003eTonal wave logo on side\u003c\/li\u003e\n\u003cli data-section-id=\"hb3wt5\" data-start=\"1086\" data-end=\"1126\"\u003eAdjustable back (one size fits most)\u003c\/li\u003e\n\u003cli data-section-id=\"1ovm3nu\" data-start=\"1127\" data-end=\"1159\"\u003eCream crown with golden brim\u003c\/li\u003e\n\u003cli data-section-id=\"1khhqi9\" data-start=\"1160\" data-end=\"1194\"\u003eDurable, everyday construction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"929\" data-end=\"959\"\u003eFit \u0026amp; Feel:\u003c\/p\u003e\n\u003cul data-start=\"1219\" data-end=\"1327\"\u003e\n\u003cli data-section-id=\"ni0vc\" data-start=\"1219\" data-end=\"1250\"\u003eStructured, mid-profile fit\u003c\/li\u003e\n\u003cli data-section-id=\"gnrdk6\" data-start=\"1251\" data-end=\"1272\"\u003eSlight curve brim\u003c\/li\u003e\n\u003cli data-section-id=\"1rg7k0t\" data-start=\"1273\" data-end=\"1301\"\u003eComfortable all-day wear\u003c\/li\u003e\n\u003cli data-section-id=\"5f37og\" data-start=\"1302\" data-end=\"1327\"\u003eHolds shape over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"929\" data-end=\"959\"\u003ePairs perfectly with any New Wave piece. \u003c\/p\u003e\n\u003cp data-start=\"929\" data-end=\"959\"\u003eBuilt for the ones who \u003cem\u003emove different.\u003c\/em\u003e Welcome to New Wave.\u003c\/p\u003e","brand":"New Wave Lifestyle","offers":[{"title":"Default Title","offer_id":51844926079287,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/3366\/3287\/files\/0AE6ADFD-575E-49BB-A63D-12F09FF64234.jpg?v=1780598284"},{"product_id":"new-wave-carolina-crew-sand","title":"New Wave Carolina Crew - Sand","description":"\u003cp\u003eThe New Wave Carolina Crew in Sand captures the relaxed feeling of the Carolina coast.\u003c\/p\u003e\n\u003cp\u003eCrafted from soft cotton and finished with our signature wave embroidery, this lightweight crewneck is built for cool mornings, late nights, and everything in between. The neutral sand tone paired with Carolina blue embroidery gives it a clean coastal look that feels effortless, timeless, and easy to wear.\u003c\/p\u003e\n\u003cp\u003eDesigned for everyday comfort with a classic fit, this is the piece you’ll reach for year-round.\u003c\/p\u003e\n\u003cp\u003eKey Details:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100% cotton\u003c\/li\u003e\n\u003cli\u003eLightweight everyday fit\u003c\/li\u003e\n\u003cli\u003eSignature embroidered wave logo\u003c\/li\u003e\n\u003cli\u003eSoft sand colorway\u003c\/li\u003e\n\u003cli\u003eCarolina blue embroidery\u003c\/li\u003e\n\u003cli\u003eDesigned in North Carolina\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBuilt for life on the water and beyond. Welcome to New Wave.\u003c\/p\u003e","brand":"New Wave Lifestyle","offers":[{"title":"S","offer_id":52339392053559,"sku":"NWL-CREW-SAND-S","price":45.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52339392086327,"sku":"NWL-CREW-SAND-M","price":45.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":52339392119095,"sku":"NWL-CREW-SAND-L","price":45.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52339392151863,"sku":"NWL-CREW-SAND-XL","price":45.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":52339392184631,"sku":"NWL-CREW-SAND-2XL","price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/3366\/3287\/files\/ABFCE6ED-62F9-4B74-A279-69BA406D7D99.jpg?v=1780575514"},{"product_id":"new-wave-carolina-crew-turquoise","title":"New Wave Carolina Crew - Turquoise","description":"\u003cp\u003eInspired by coastal water and endless summer days, the New Wave Carolina Crew in Turquoise brings a fresh take to an everyday essential.\u003c\/p\u003e\u003cp\u003eMade from soft 100% cotton and finished with our signature embroidered wave logo, this crew delivers comfort, versatility, and effortless coastal style wherever the day takes you. The turquoise colorway brings energy to the collection while keeping the same clean, easy-to-wear feel New Wave is built on.\u003c\/p\u003e\u003cp\u003eDesigned for everyday comfort with a classic fit, this is a standout piece made for life by the water and beyond.\u003c\/p\u003e\u003cp\u003eKey Details:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100% cotton\u003c\/li\u003e\n\u003cli\u003eLightweight everyday fit\u003c\/li\u003e\n\u003cli\u003eSignature embroidered wave logo\u003c\/li\u003e\n\u003cli\u003eTurquoise colorway\u003c\/li\u003e\n\u003cli\u003eSoft everyday feel\u003c\/li\u003e\n\u003cli\u003eDesigned in North Carolina\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBuilt for life on the water and beyond. Welcome to New Wave.\u003c\/p\u003e","brand":"New Wave Lifestyle","offers":[{"title":"S","offer_id":52339395035447,"sku":"NWL-CREW-TURQ-S","price":45.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":52339395068215,"sku":"NWL-CREW-TURQ-M","price":45.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":52339395100983,"sku":"NWL-CREW-TURQ-L","price":45.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":52339395133751,"sku":"NWL-CREW-TURQ-XL","price":45.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":52339395166519,"sku":"NWL-CREW-TURQ-2XL","price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/3366\/3287\/files\/FullSizeRender.jpg?v=1780598140"},{"product_id":"new-wave-classic-cap-carolina-blue-upside-down-logo","title":"New Wave Classic Cap - Carolina Blue (Upside Down Logo)","description":"\u003cp\u003eA fresh take on the New Wave Classic Cap.\u003c\/p\u003e\u003cp\u003eFeaturing our signature upside-down New Wave embroidery, this variation offers a unique twist while maintaining the same clean design, premium construction, and everyday comfort as the original. The Carolina Blue brim brings a coastal feel while the upside-down logo gives the piece a standout edge.\u003c\/p\u003e\u003cp\u003eBuilt for days on the water, weekends around town, and everything in between.\u003c\/p\u003e\u003cp\u003eKey Details:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAdjustable fit\u003c\/li\u003e\n\u003cli\u003ePremium Richardson construction\u003c\/li\u003e\n\u003cli\u003eUpside-down New Wave front logo\u003c\/li\u003e\n\u003cli\u003eSignature side wave embroidery\u003c\/li\u003e\n\u003cli\u003eCarolina Blue brim with neutral crown\u003c\/li\u003e\n\u003cli\u003eDesigned in North Carolina\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDifferent, but still New Wave.\u003c\/p\u003e","brand":"New Wave Lifestyle","offers":[{"title":"Default Title","offer_id":52339406930231,"sku":"NWL-HAT-CB-UD","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/3366\/3287\/files\/55DF96FD-3251-4310-B028-19E2A9A65E47.jpg?v=1780598030"},{"product_id":"new-wave-classic-cap-midnight-navy-upside-down-logo","title":"New Wave Classic Cap - Midnight Navy (Upside Down Logo)","description":"\u003cp\u003eA fresh take on the New Wave Classic Cap.\u003c\/p\u003e\u003cp\u003eFeaturing our signature upside-down New Wave embroidery, this variation offers a unique twist while maintaining the same clean design, premium construction, and everyday comfort as the original. The Midnight Navy brim keeps the look timeless while the upside-down logo gives the piece a standout edge.\u003c\/p\u003e\u003cp\u003eBuilt for days on the water, weekends around town, and everything in between.\u003c\/p\u003e\u003cp\u003eKey Details:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAdjustable fit\u003c\/li\u003e\n\u003cli\u003ePremium Richardson construction\u003c\/li\u003e\n\u003cli\u003eUpside-down New Wave front logo\u003c\/li\u003e\n\u003cli\u003eSignature side wave embroidery\u003c\/li\u003e\n\u003cli\u003eMidnight Navy brim with neutral crown\u003c\/li\u003e\n\u003cli\u003eDesigned in North Carolina\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDifferent, but still New Wave.\u003c\/p\u003e","brand":"New Wave Lifestyle","offers":[{"title":"Default Title","offer_id":52339417809207,"sku":"NWL-HAT-NAVY-UD","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/3366\/3287\/files\/F3009CC8-3288-44F9-A559-71422C0BD665.jpg?v=1780597958"},{"product_id":"new-wave-classic-cap-smooth-butter-upside-down-logo","title":"New Wave Classic Cap - Smooth Butter (Upside Down Logo)","description":"\u003cp\u003eA fresh take on the New Wave Classic Cap.\u003c\/p\u003e\u003cp\u003eFeaturing our signature upside-down New Wave embroidery, this variation offers a unique twist while maintaining the same clean design, premium construction, and everyday comfort as the original. The Smooth Butter brim brings warmth to the collection while the upside-down logo gives the piece a standout edge.\u003c\/p\u003e\u003cp\u003eBuilt for days on the water, weekends around town, and everything in between.\u003c\/p\u003e\u003cp\u003eKey Details:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAdjustable fit\u003c\/li\u003e\n\u003cli\u003ePremium Richardson construction\u003c\/li\u003e\n\u003cli\u003eUpside-down New Wave front logo\u003c\/li\u003e\n\u003cli\u003eSignature side wave embroidery\u003c\/li\u003e\n\u003cli\u003eSmooth Butter brim with neutral crown\u003c\/li\u003e\n\u003cli\u003eDesigned in North Carolina\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDifferent, but still New Wave.\u003c\/p\u003e","brand":"New Wave Lifestyle","offers":[{"title":"Default Title","offer_id":52339419185463,"sku":"NWL-HAT-BUTTER-UD","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/3366\/3287\/files\/0A6B5980-A237-490E-892A-988B6F80A5A6.jpg?v=1780597924"}],"url":"https:\/\/newwavelifestyleco.com\/collections\/drop-001.oembed","provider":"New Wave Lifestyle ","version":"1.0","type":"link"}